Job Description

Working under the direction of the General Manager, the Business Development Manager is responsible for identifying, acquiring, and managing new customer relationships throughout the Kingdom of Saudi Arabia (KSA). The role focuses predominantly on securing clients for events (Non-SELA events) featuring amusement rides but also extends to opportunities to introduce skill games, and comprehensive event planning and delivery. Target customers include municipalities, corporate entities, and local dignitaries such as regional princes. Key responsibilities include lead generation, follow-up communications, proposal development, and strategic planning to identify viable regions for summer events, such as Taif. The Business Development Manager will collaborate with all internal departments to optimize delivery, cost efficiency, and profit margins, while maintaining strong client relationships and continuously developing new strategies to grow the business in KSA.

- Identify and acquire new customers across KSA for events featuring amusement rides and skill games.

- Target municipalities, corporate entities, and regional dignitaries for business development.

- Conduct market research to identify viable regions for summer events for cities with mid-sized populations that are boosted by tourism, such as Taif, Abha etc.

- Generate leads, conduct follow-up calls, and prepare detailed commercial proposals.

- Collaborate with internal departments to optimize event delivery, cost, and profitability.

- Develop and maintain long-term relationships with clients.

- Create and implement strategies to expand business opportunities in KSA.

- Ensure alignment with company goals and report progress to the General Manager.

About Sela

Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year. For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences. Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships. As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs. The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable. Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.