Job Description

The Key Account Executive supports the commercial development and delivery of leisure business by assisting

with client relationship management, itinerary and proposal preparation, and coordination with internal opera-

tional teams. This role supports the Key Account Manager / Commercial Director.

Sales & Business Development

· Support the identification of new leisure business opportunities across key source markets.

· Assist in preparing itineraries, MDT and packages, proposals, and client presentations.

· Maintain and update the leisure sales pipeline and CRM system to track opportunities and client activity.

· Support participation in trade shows, sales missions, and networking events representing the DMC.

· Conduct research and market analysis to identify new potential markets, B2B clients for increased market

penetration and competitor activities.

Client Account Support

· Assist in managing relationships with existing leisure accounts to support retention and repeat business.

· Coordinate communication between clients and internal departments to ensure smooth proposal devel-

opment and operations.

· Support the preparation of Account Development Plans (ADPs) for key clients.

Leisure Programs & MDT & Packages Proposal Development

· Coordinate with product, procurement, and operations teams to develop curated leisure itineraries,

MDT’s or packages.

· Assist with pricing preparation and proposal documentation aligned with company pricing guidelines.

· Ensure proposals meet the 24/48 response standard where applicable.

Operational Coordination

· Work closely with the operations team to ensure confirmed leisure programs are delivered according to

company standards.

· Assist with pre-arrival preparation, supplier confirmations, and program coordination where required.

Market Intelligence

· Conduct market research to identify emerging leisure trends, new clients, and competitor activity.

· Support the commercial team with data insights and reports to inform business decisions.

Reporting & CRM · Maintain accurate records of client activity, proposals, and pipeline status in CRM. · Prepare basic sales reports and performance tracking for the commercial tea

About Sela

Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year. For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences. Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League. The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships. As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs. The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable. Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.